Miami, Florida – June 24, 2019 — The International Summit on Neuromarketing and Neuro-Sales gathered marketing experts, communication planners, brand directors, designers, executives, and business owners for an intensive workshop focused on the use of neuroscience in business strategy and communication. The event included a main address by Spanish specialist Néstor Romero, a globally acclaimed researcher and advisor with experience in over 100 neuromarketing initiatives across different countries.
The symposium received formal recognition from the European Institute of Business and Economics (ISEEN) as well as the European Association of Neuromarketing (AEN), guaranteeing both academic excellence and practical significance for those attending. Each participant was awarded a digital certificate validated by both organizations.
Throughout the four-hour session, participants explored innovative neuromarketing instruments and strategies, along with actual case examples from several of Europe’s leading neuromarketing facilities. Romero shared a distinctive viewpoint on the impact of neuroscience on consumer behavior, improving brand positioning, and boosting sales via emotionally intelligent marketing approaches.
This course was created for individuals seeking to take charge in the fields of communication, advertising, and corporate growth, blending scientific principles with practical knowledge. Graduates departed with the skills needed to apply neuroscience-based strategies that enhance brand loyalty and elevate customer satisfaction.
Néstor Romero is an engineer from Spain who graduated from the University of Córdoba, boasting significant knowledge in neuromarketing and digital marketing. He actively oversees digital initiatives in numerous nations and imparts knowledge at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Currently, he is the President of the European Digital Marketing Association (AEMD) and also serves as the Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.
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